
The only brand associated with these desktops is ‘Lenovo’ – ‘Essential’ represents a range of products and is not a brand in itself.(Wikipedia Source). Web site indicates that the C300 is part of their value line, or ‘Essential’ line. For example, Desktop Review indicated that the C300 was an IdeaCentre.However, the Lenovo U.S. The Essential desktops are frequently referred to as IdeaCentre desktops. The Essential range of desktops can be categorized as being between the two – meant more for ordinary everyday use. Lenovo defines its ThinkCentre desktops as business-oriented computers, while the IdeaCentre desktops are meant primarily for entertainment. The Essential desktop line is different from both Lenovo’s ThinkCentre line and Lenovo’s IdeaCentre line.

Lenovo’s line of ‘Essential’ desktops is a collection of budget-conscious machines designed for consumers, and advertised as being “affordable, space saving, and energy efficient”.
